By Gini Dietrich
You’ve likely heard by now that Google+ launched last week in super-secret beta form. They’ve twice, now, opened invites for a couple of hours and then closed them quickly because the demand is so high. So if you’re not in yet, don’t despair.
There are some things you need to be thinking about before you jump to the newest shiny penny.
The past couple of years have been focused on building community and engaging through Facebook and Twitter. But you don’t own those platforms, which means you don’t own your fans and followers.
This is why it’s so important to build community on a platform that you own. Sure, you need all the social tools and the content curation and the fun apps that make your stuff look cool, but they all should drive people back to something you own.
In this case: A database.